Senior Partner Communications Manager
Brackley, UK
At the Mercedes-AMG Petronas Formula One Team, a group of passionate and determined people work to design, develop, manufacture and race the cars driven by seven-time World Champion Lewis Hamilton and Grand Prix winner George Russell.
Whether working in our Operations, Technical, Race or Business Support functions, we are all in and aspire to build the greatest team in the history of our sport.
Every individual plays their part. No stone is left unturned in the chase for every tenth of a second. The history of our sport is long and rich, and we are continuing our journey with renewed effort year on year. Record books remember the names of a few, but history is written by the many.
About the Role:
We have an exciting opportunity for an experienced Partnership and Communications professional with a proven track record to join our Communications team.
As an established communications professional, you will have previous experience in Sport Partner Management or Communications functions and will help to optimise Partner activation and its implementation into the team’s communications output.
Reporting to the Head of Communications, the role will be part of a group that act as expert consultants to the Partnerships team in the areas of communications, brand, reputation and tone of voice.
You will have a strong technical understanding of the sport of F1 and the ability to translate a partnership narrative into a compelling and relevant campaign or activation.
The Senior Partnership Communications Manager will also be expected to line manage team members and help play a role in developing and upskilling members of the team.
Key Responsibilities:
-
Lead the Partner Communications function, working with the group within the Comms department that focus on this area of delivery.
-
Work collaboratively with the F1 Partnership Activation Teams and the Merchandising and Licensing Team to bring communications and brand compliance guidance to the process of asset delivery and activation.
-
Support the approvals process of Partner output, ensuring adherence/alignment to the Team’s brand.
-
Assist the Partnerships Team with the provision of creative solutions for activations, content creation, campaigns, whilst ensuring the appropriate balance with Team and other Partner output.
-
Develop engaging narratives to assist Partners in telling their stories, from delivering on existing messaging to co-developing a narrative, and being able to recognise authentic synergies between Partner and Team.
-
Lead the digital integration of Partner content and activations on the Team’s platforms, ensuring all internal stakeholders are engaged and output is maximised, working closely with the Digital team.
-
Work with the Partnerships Strategy and Insights Manager and Digital Leadership team to measure and report Partner-specific performance metrics from content output on the Team’s platforms, and support provision of insights to the Partnerships team to drive implementation improvement.
-
Act as the F1 technical specialist for the Partner Communications function, and using this knowledge to find authentic technical stories for Partners to leverage.
-
Lead the writing and editorial responsibilities for the Partner Communications function.
-
Development and creation of written case studies.
-
Leading all new Partnership announcements, including writing of press releases, FAQs, backgrounders.
-
Support with Partner newsletter editorial requirements.
-
Create messaging briefings for Team representatives ahead of Partner appearances and content creation.
-
Support with Partner media activity, including provision of media contacts, briefing of media, proactive Team output to media and attendance at Partner activations as appropriate to manage media activity.
-
Support with effective and successful onboarding of new partners, ensuring clear understanding of Team tone of voice, brand values and brand standards.
-
Review internal processes within the Communications team to create an environment to optimise Partner activations and output.
-
Play an active role in the Communications department, supporting and enabling peers to optimise overall communications delivery across all audiences and platforms.
Candidate Profile:
-
Proven experience in sports Partnerships or Communications.
-
First-class organisational and time management skills with a sound attention to detail.
-
Ability to work in consulting and supporting role to other departments and team members.
-
Line management experience.
-
Experience of creative storytelling and writing.
-
Excellent inter-personal skills and strong team mind-set.
-
High level of Formula One knowledge and enthusiasm.
Flexibility in hours and approach is required, along with the ability to work under minimum supervision with a "can do" team attitude. The role will involve a mix of hybrid and on-site work, with travel to meetings and events as required.
Benefits:
Our riverside campus is powered by 100% renewably sourced energy and features an on-site gym and exercise studio, subsidised restaurant and on-site parking with EV chargers available.
We offer a competitive and attractive package of benefits including a generous bonus scheme, Mercedes car lease scheme, private medical cover, life assurance and 25 days holiday. We pride ourselves on our family-friendly environment, employee well-being programme and offer flexible working opportunities.
Why us:
At the heart of our performance are our people. Every member of our team has a voice and plays their part in contributing to our successes on and off the racetrack. We take pride in creating an innovative, collaborative and high-performance culture where all of our team members are respected, empowered and valued.
Through our Accelerate 25 programme, we are continuously working to make our team even more diverse and inclusive. Whatever your background, we believe that you will find working with us rewarding and enriching.
Your Application:
We will ask you to complete a questionnaire as well as submitting a cover letter and CV. Please note if you would like to include a cover letter please upload it with your CV as one PDF document.