After more than 60 years away from Formula One, Aston Martin returned to the grid in 2021. Based in Northamptonshire, Aston Martin Aramco Cognizant Formula One™ Team has more than 600 passionate people at its heart, making a team with both a rich heritage and a fresh perspective – bringing new energy to the sport with a determination to shake up the order and compete at the sharp end.
The Aston Martin era represents the beginning of a new journey for us, but the racer’s attitude and can-do approach remain central pillars in the team’s philosophy. The focus is always on improving performance and delivering results. With fresh investment and energy, the stage is set to build on Aston Martin’s rich history in motorsport and establish Aston Martin Aramco Cognizant Formula One™ Team as a competitive force in the years ahead.
To succeed on this mission, the team is looking for talented individuals who share our passion for racing and hunger for competition. It’s a stimulating and rewarding place to work, with pure racing at the core of everything we do. We are building for a strong future and every member of the team will play an important role in our success.
We are a brave and united team who values authenticity, and honesty, and are never afraid to question conventions. We embrace these values in ways that reflect our modern world. If you share our racer’s spirit and want to contribute to the next chapter in Aston Martin’s glorious history, please apply and join one of the most exciting projects in Formula One.
Purpose
- Support the Team’s brand and marketing function by contributing to the delivery of high impact and integrated marketing campaigns for our brand and partners.
- Support the Team’s wider marketing department to co-ordinate across workstreams and optimise operations.
- Champion fan engagement liaison, co-ordinating fan communication and day-to-day community management.
- Actively contribute to the Team’s primary objective of consistently being a top three team in the FIA Constructor’s Championship.
You Are
- Organised yet agile – Thrives working off a plan but adapts to change and pivots easily where necessary.
- Team player – carries a teamship mentality knowing it’s the collaboration that drives collective success.
- Brand ambassador – you are motivated by your passion for our brand and the impact it has and can have in the market.
- Passionate – At AMF1 we put our fans at the centre of everything we do. You will understand the relationship between sports and its fans and as such, the importance of a fan-first mindset.
Primary Responsibilities
- Be responsible for updating all marketing plans across all digital and physical touchpoints, providing weekly updates on the status of activations and campaigns to the marketing team.
- Support the Marketing Manager in the creation of brand and partner campaign briefs and support delivery of all activation.
- Assist in the briefing and approval of creative assets for key internal and external activations, campaigns and events.
- Support BAU and promotional content deployment on digital channels such as email and paid social.
- Collaborate with, and provide updates to, colleagues across the Commercial team on relevant marketing activations.
- Working in partnership with our HR and Employee Relations team to ensure the factory-based and trackside teams are engaged and up to date with all key brand and marketing messages and activations.
- Own and assist various levels of project management and operations in marketing-led projects.
- Work with the Marketing Manager and the Audience Development team to provide post-campaign reports and analysis documentation.
- Deliver the fan engagement promotional calendar, including competitions and surprise and delight activity for our ‘I / AM members’, liaising directly with fans where appropriate.
- Set up and oversee fan mail communications process.
- Support wider Marketing departmental duties.
Skills & Knowledge Required
- Undergraduate degree or equivalent is preferred.
- Minimum 3 years’ experience in a digitally focused growth business marketing, and or marketing communications and events.
- You will also have worked for a brand or sports team with a strong focus on customer/fan experience and/or customer/fan acquisition.
- Be engaged and up to date on current trends and culture with an interest in art, design, music or fashion.
- You will also have strong communication skills to work with the different teams, and to drive alignment across the functions in support of the strategy implementation.
- You will be collaborative in your working style and be able to build and manage relationships internally and externally.
- An agile approach, driving and embracing change and adapting strategies on the fly.
- Expertise in all major business software applications (Microsoft Office, etc).
- Excellent communication skills.
- Ability to work under pressure and think in a challenging and changeable environment.
The role will be based in London but travel to Silverstone is required on an ad-hoc basis.
This job description reflects the major tasks to be carried out by the postholder and identifies the level of responsibility at which the postholder will be required to work. Subject to the discretion of the Company, the postholder will carry out the duties specified above together with such other duties or tasks for the Company as reasonably required.
You may also be required to perform additional duties for the Company from time to time commensurate with your skills and experience.
Aston Martin Formula One Team is committed to attracting, recruiting and retaining the most talented individuals, regardless of age, disability, gender identity, gender expression, gender reassignment, marital or civil partnership status, pregnancy or maternity, race, religion, belief, sex or sexual orientation. We strive to be a Team that reflects all the communities with which we engage around the world through diversity in the workplace and promoting an inclusive culture in which all team members are respected, empowered and valued.