What to Expect
McLaren Automotive is seeking a talented and driven Nurture Marketing Specialist to join our dynamic marketing team. In this role, you will work in Marketing Operations and be responsible for developing and implementing effective nurture marketing strategies to enhance customer engagement and drive sales. Your expertise in Marketo segmentation, logistics administration, and customer gifting programs will be instrumental in shaping our customer journey and strengthening our brand loyalty.
What You'll Do
- Nurture Marketing framework and content: Develop and execute comprehensive nurture marketing to enhance customer engagement and drive conversion rates. This includes designing and implementing targeted campaigns, developing customer segmentation strategies, and analysing campaign performance to optimise results. Working closely with the Digital Marketing team.
- Marketo Segmentation: Utilise your expertise in Marketo to segment our customer database effectively. Develop and manage customer segmentation strategies based on demographics, behaviour, and preferences to deliver personalised and tailored marketing communications.
- Logistics Administration: Collaborate with cross-functional teams, including digital, regional, brand and sales operations, to ensure smooth execution of customer gifting programs. Manage inventory, shipping logistics, and tracking to ensure timely and accurate delivery of customer gifts.
- Customer Gifting Program: Drive the development and execution of our customer gifting program. Collaborate with internal stakeholders to curate and source high-quality gifts that align with our brand image. Continuously evaluate and enhance the gifting program based on customer feedback and industry trends.
- Data Analysis: Analyse campaign performance and customer data to derive actionable insights. Utilise data-driven decision-making to optimise nurture marketing campaigns, improve customer segmentation, and drive continuous improvement in customer engagement and conversion rates.
What You'll Bring
- Proven experience in nurture marketing, preferably in the automotive industry.
- Expertise in Marketo segmentation and campaign management.
- Strong proficiency in logistics administration, including inventory management and shipping logistics.
- Experience in developing and managing customer gifting programs is highly desired.
- Excellent analytical skills with the ability to interpret data and derive meaningful insights.
- Strong project management and organisational skills, with the ability to handle multiple tasks and prioritise effectively.
What We'll Do for You
- Exceptional attention to detail and a passion for delivering high-quality, personalised customer experiences.
- Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.
- A self-starter with a proactive mindset, able to work independently and within a team environment.
Who Are We?
No restraints. No limitations. We don’t simply push boundaries. We completely rethink them. McLaren Automotive exists to create breath-taking performance road cars.
It takes a community to do what we do. A diverse group of people with many areas of expertise, united by their passion to deliver visionary products and set new benchmarks.
McLaren Automotive commits to equal opportunity for all. Diversity, Equality and Inclusion is at the heart of our impact, it drives our innovation and enables us to truly create something special. Join us on our journey.