F1 is looking for a Product Marketing Manager to join our Marketing team. This role will be responsible for managing and optimising our marketing performance across monetisable digital products. They will develop global growth strategies, forecast, develop and manage campaigns and performance including paid (search, social media, display, app advertising), as well as collaborate with the content and social teams on integrated strategies across owned and earned media.
They will work closely with many cross functional departments including marketing, product, tech delivery and media rights to drive and implement user acquisition strategies for F1 products [ie F1 TV and the F1 Channel] and will work closely with the rest of the marketing team to align growth efforts with broader company objectives.
This position requires an analytical mindset, a flair for creativity, and a proven track record in driving successful digital marketing campaigns and a self-starter attitude.
Main Duties & Responsibilities
- Develop the user acquisition growth strategy across all digital channels to reach targets (Paid Search, Paid Social, Display, Apps, Affiliates, Influencer, SEO, ASO, DOOH & CTV)
- Based on research and insights, develop the communication and creative framework to address the different audiences
- Develop campaigns, using the test and learn mentality to constantly optimise.
- Forecast, measure, and analyse digital campaign performance across the funnel.
- Manage creative and media agencies to plan and execute the campaigns.
- Work closely with the product and delivery teams to optimise user journeys, purchase propensity and purchase conversion rate with a view to drive incremental engagement and revenue.
- Work with our Broadcast and Telco partners to launch and optimise their F1 TV campaigns
- Forecast and manage the acquisition budget in line with the F1 race calendar
- Plan and implement a holistic measurement framework to understand the incremental impact of the campaigns, as well as preparing for privacy changes.
About You
- Batchelor degree in marketing or management
- Significant experience managing D2C acquisition campaigns in fast-paced environment
- Successful track record in a similar role in a commercial sector
- Experience in managing paid media campaigns from strategy to execution.
- P&L management and budget forecasting experience
- Experience in managing global campaigns
- Experience in managing main paid media channels: deep channel expertise in Paid Search, Paid Social, Display, Affiliates
- Robust understanding of online acquisition models, planning and conversion management
- Reporting: ability to analyse and report on campaign’s profitability and provide recommendations based on data to improve performance
- Strong planning skills to deliver cross-channel global campaigns at speed.
- Ability to effectively interact and communicate with a wide range of people and personalities, including our global partners.
- Strong agency management skills to ensure we maximise revenue against spend, and deliver against their KPIs
- Good consideration for managing risk in a high paced delivery environment.
- Excellent knowledge of Microsoft Office applications, including Word, Excel, Outlook and Powerpoint
- A true passion for digital and customer acquisition
- Strong commercial acumen
- Ability to work effectively across different teams to deliver projects: Product and Technical teams, Legal, Media rights, and the wider marketing team.
- Strong prioritisation skills: must be able to prioritise and complete multiple projects in a timely manner, be self-motivated and proactive, and display composure and calmness under stress.
- Ability to communicate very clear recommendations that are supported by data.
- Self-motivated and energetic.
- Collaborative, persuasive and influential communicator
- Flexibility and adaptability – to ensure urgent business needs can be accommodated.
Division:
Commercial