F1 is looking for a Head of Global Fan Engagement to joining our Marketing team to drive, develop, implement & optimise the engagement strategy to our global base of known fans. As part of this role you will own the F1 Unlocked programme proposition, acquisition and retention plan driving revenue and engagement KPIs.
The Head of Global Fan Engagement will report to the Director of Marketing and fulfil the brief to make Formula 1 one of the most influential companies in the world. Being passionate about our fans sits at the heart of our values and is key to how we will deliver our performance ambition.
Main Duties and Responsibilities
- Accountable for ‘F1 Unlocked’ acquisition strategy & plan across owned, earned, paid and partner channels
- Accountable for ‘F1 Unlocked’ fan engagement membership and reward strategy, planning content and campaign delivery
- Co-lead marketing planning [alongside brand and product] and provide executional support for known fans of global and regional partners that will both build the F1 brand while supporting partner objectives
- Lead on data capture opportunities to deepener understanding and knowledge of the fan base through engagement mechanics, Monterosa platform and partner data sources
- Manage CRM strategy & deployment team to drive efficiencies and automation through partner products - Salesforce & AWS
- Business owner on AI/Machine Learning propensity model integration and transition into BAU activities to transform CRM strategy and campaign delivery to drive incremental revenue and engagement
- Manage Customer Services team to deliver fan first responses and issue resolution
- Business owner for agency relationships & budgets fostering strong relationships to drive strategy, delivery and efficiencies
About You
- Significant leadership experience in a customer marketing role – brand or agency side – managing fan acquisition and engagement, marketing communications & Martech solutions
- Experience driving growth (data records and revenue) from a complex database with highly personalised communications
- Specialist knowledge of delivering insight led engagement strategies & plans
- Experience leading and inspiring teams, both internal and external
- Ability to set a clear strategy aligned with business goals and fan needs
- Ability to understand data with aim to influence attitudes and drive changes in fan behaviour
- Able to prioritise workload in a high output environment
- Knowledge of Salesforce & AWS martech solutions to drive CRM performance
- Knowledge of Customer Services processes and external agency management
- Personable with ability to persuade and influence stakeholders
- Fan-centric mindset
- Collaborative and influential communicator in-person and virtually
- Ability to lead and inspire a team to strive for best-in-class outputs
Division:
Commercial
Organisation:
Formula One