We are looking for a Commercial Activation Lead to join our growing F1 Academy team supporting the Head of Commercial, Formula 1 Academy, as well as serving as a key point of contact for internal stakeholder
Main Duties & Responsibilities
- Act as the lead contact between F1 Academy and all F1 teams with regards to deliverables such as contractual ticketing requests, garage and car livery branding, events and activations. Proactively share F1 Academy’s marketing and activation plans, and communicate updates regularly with the F1 teams, and identify opportunities for collaboration and joint engagement opportunities.
- Point of contact for all operational elements of the Wildcard car livery and driver changes each race, including onboarding of new commercial partners for this activity to ensure maximum brand exposure and integration into the F1 Academy partner roster.
- Main contact point for hospitality team with regards to F1 team and commercial partner integration, focusing on experiential activations, operational delivery and contractual assets.
- Define the operational deliverables for each race with regards to the F1 Academy paddock structure (in conjunction with the Motorsports and Event delivery team), Executive offices and hospitality spaces, and act as the main lead for all internal event delivery and hospitality teams, as well as the official suppliers, ensuring high standards throughout the project delivery.
- Lead Commercial and Operational contact within F1 Academy for all FOM internal stakeholders and departments to ensure streamlined communication and end-to-end delivery.
- Responsible for implementation and internal alignment of the F1 Academy accreditation and access system, including roll out and communication to all internal F1 departments, F1 teams and F1 Academy partners to ensure a smooth process.
- Lead contact for all race promoters (in conjunction with the Race Promotions team) to ensure streamlined planning and operational delivery of the F1 Academy structures, hospitality, and any contractual deliverables. Identify joint activation opportunities and focus on extracting maximum impact from F1 Academy’s presence at each Grand Prix.
- Planning and execution of F1 Academy off-track events, working with F1A event partners. This will include driver content creation with commercial partners as well as F1 Academy participation at race promoter events, and F1 Academy owned events. Responsible for liaison with all internal departments such as legal, procurement, H&S etc. and delivery to high standard and within approved budgets.
About You
- Extensive experience in similar role at a dynamic organisation supporting a fast-paced team
- Project and event management experience, Formula 1 (team, sponsor or agency side) is desirable but not mandatory
- Experience in Event set up and operation in similar environments, with a strong focus on customer service
- Knowledge within sport /sport business and motorsport
- Knowledge of women’s sport landscape
- Able to work simultaneously on different projects in different time zones
- Able to analyse and manage large scale budgets in detail
- Interest in sport/sport business/women’s sport
- Passion for event delivery and guest experience
- A positive, confident and determined approach to work
- Experience of working in a dynamic environment, often to tight deadlines, with a collaborative and ‘can do’ approach
- Proactive and self-sufficient with excellent interpersonal skills
Division:
Commercial
Organisation:
Formula One